She’s Got the Look: Inferences from Female Chief Executive Officers’ Faces Predict their Success
نویسندگان
چکیده
Inferences from faces can predict success. This may be particularly important for women, who are often evaluated by their appearance. Here 170 northeastern U.S. undergraduates judged personality traits or leadership ability from the faces of all 20 U.S. Fortune 1,000: 2006 female chief executive officers (CEOs) and we compared these ratings to the same trait ratings made for male CEOs in a previous study. After controlling for cues important for female leaders (attractiveness, affect, age, and masculinity/ femininity), ratings of competence and leadership predicted the amount of profits that the CEOs’ companies made and ratings of dominance predicted the amount of individual compensation that the CEOs received. CEOs’ success is therefore related to their facial appearance regardless of target and perceiver gender.
منابع مشابه
Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations.
Recent research has demonstrated that judgments of Chief Executive Officers' (CEOs') faces predict their firms' financial performance, finding that characteristics associated with higher power (e.g., dominance) predict greater profits. Most of these studies have focused on CEOs of profit-based businesses, where the main criterion for success is financial gain. Here, we examined whether facial a...
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